How to create a Facebook fan page for business?

Trevor, a small business owner, asked us for directions on how to set up a Facebook fan page for his business.

With over 400M of users, Facebook is now the place to be for small business owners who want to build brand awareness, acquire new customers and foster relationships with prospects and customers.

Building a Facebook presence is relatively easy and absolutely free (unless you want to promote your page with Facebook ads). Here are the steps to start a Facebook fan page for small business owners:

• If you don't own a Facebook personal account, i would recommend that you create one. Although it's possible to make a Facebook business page without owning a personal account (by creating an ad for example), you might want to get acquainted with Facebook at the personal level (at least for a while) before leveraging it for business.
• Now login to Facebook, and navigate to the Create a Facebook page
• Give your Page a meaningful name and acknowledge that you are indeed an authorized representative of your business.
• Now hit Create Official Page and you are all set.

So now you have a brand new Facebook page, and it's time to start promoting it, build a loyal audience and convert your audience into customers.  Good luck!